BtoB Customer Satisfaction Survey
Blind Spots in BtoB Customer Satisfaction Surveys: The Importance of Overlooked Feedback
An important point that is often overlooked in BtoB customer satisfaction surveys is "feedback response during the survey." In many cases, during the 1 to 2 months from the start of the survey until the aggregation and analysis are completed, feedback from individual customers is rarely considered. However, the opportunities lost during this period are significant. Particularly if negative feedback is neglected, dissatisfaction can grow, increasing the risk of losing customers in the worst-case scenario. Conversely, by responding quickly, trust can be restored, and customer satisfaction can be dramatically improved. Our researchers, who act as partners, will closely monitor feedback during the survey period and promptly report to your company if immediate action is needed, supporting swift responses.
- Company：グルーブワークス
- Price：Other
